Video Samples
A hat manufacturing company was having trouble engaging prospect clients in their new yearly styles. They asked me to solve this problem. I directed, shot and edited a series of informational videos designed to inform and engage existing and potential clients. We chose imagery to resonate with the target audience, and showcased each feature in a bold, clear format.
The first step in my process is industry research, collecting competition research and taking stock of all the assets available. Then, compositions are sketched out and storyboards are presented for multiple ad campaign options.
A greenscreen studio was set up, with professional lighting equipment, microphones and a teleprompter.
I worked with our actress to ensure the best quality footage and audio, in both French and English, was captured before moving on to the more technical aspects of editing.
Finally, once compositions are finalized, I begin the technical work in the Adobe Suite to create a smooth, flowing final product. My workflow includes a wide range of tools and resources, including AI tools like FlowFrames for video interpolation.
Social Media Format
Objective: Associate products with holiday themes to engage users on social media.
Halloween themed Instagram content for a brand of indoor Fans. Features stock footage and 3D rendered product placement.
Halloween themed Instagram content for a brand of Pet Products. Features stock footage edited for visual maximum impact.
Halloween themed Instagram content for a brand of Heated Blankets. Features stock footage and 3D rendered product placement.
When a video shoot goes well there is often very little need for complicated transitions or effects. I was in charge of lights and cameras for the following footage.